.blvd
Is .blvd a real TLD? Who’s applying to run it?
.blvd is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is BOULEVARD LABS, INC..
A street-suffix string with a nice ring but no category it owns; a memorable novelty, rarely a serious primary web address.
boulevard-named businesses, real-estate and mixed-use developments, hospitality and lifestyle brands wanting a "main street" feel, plus a thin layer of vanity registrants
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: a generic address/location word that is itself a street suffix, so nobody puts a primary identity on it alone — it only works as the right-hand half of a named-place label for a development, venue, or local business.
Also a generic place noun sold as a suffix for place-branding — same buyer (property, district, community, local-retail identity) — but it names a settlement rather than an address line, so it leans community-portal where .blvd leans street address.
A narrow property-type noun playing the same suffix role for real-estate and lifestyle-retail branding, but it is an aspirational building type rather than a universal address component, so the pool of names that read naturally on it is much smaller.
What a .blvd domain is
.blvd is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Places. One application for it is on ICANN’s Reveal Day list.
Is the .blvd domain extension real yet?
.blvd is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .blvd domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .blvd name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .blvd was .place, delegated on 2 July 2014.
Is .blvd a real TLD?
Not yet. .blvd is not in the DNS root, so nothing resolves under it. It’s here because .blvd is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- BOULEVARD LABS, INC. · first recordedICANN
- Band chosen: 10-29 (vanity/narrow). The string is an English street-type abbreviation, which places it in the same family as existing street-type TLDs (.street and similar), which by analogy have stayed small, price-driven namespaces with little primary-identity use and a thin aftermarket; the abbreviation form is narrower still, since most buyers who want an address-style name already spell it out. It is not in the 30-49 band because there is no evident volume driver: it is not a profession, product class, or geography, so registrars have little reason to merchandise it and few serious projects would adopt it as their main identity without explanation. It is not in the 1-9 band because the word is pleasant, pronounceable, and has genuine niche fit for boulevard-named venues, developments, and lifestyle brands, so a real if small market exists. The record shows a single confirmed application from BOULEVARD LABS, INC.; whether the operator intends an open, marketed registry or a restricted brand-style use is unknown from the facts block, and an open-registry assumption is applied per the rubric. Main market uncertainty: whether any registrar channel actively promotes the string, since analogous unpromoted street-type TLDs have drawn mostly defensive and hobby registrations rather than sustained demand.