.blend
Is .blend a real TLD? Who’s applying to run it?
Nobody has applied for .blend in its own right, as of 7 October 2026. Endpoint Domains, Inc. named .blend as the replacement string of its .hero application.
A pleasant word for coffee, drinks, beauty and creative names, but few projects would pick it as their main address.
beverage, coffee, cosmetics and creative-studio brands wanting a word-play name (perfect.blend, house.blend), plus 3D-design hobbyists who know the word from a file format
No applications recorded for this TLD yet.
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet as .blend: a plain English making-verb that doubles as a noun for the thing produced, with no single industry obliged to adopt it, so the registry is selling an action word to whoever finds it evocative rather than serving a defined registrant class.
Like .blend, it is a curation/quality descriptor rather than a category or a company — a word that modifies a product ('a select blend') and therefore needs brandable adoption by unrelated sellers to work, not a captive vertical.
Shares only the generic structural bet — a short, warm, everyday English word with no owning profession or category, priced on brandability alone — but it carries no craft/production sense, so the parallel is to the business model, not to what the word does.
What a .blend domain is
.blend is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. Nobody has applied for .blend in its own right. It is named on ICANN’s list as part of an application for another string.
Is the .blend domain extension real yet?
.blend is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. Nobody has applied for it on the public record; the ICANN 2026 new gTLD round is the process that would decide whether it becomes one.
When can you buy a .blend domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .blend name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .blend was .build, delegated on 18 January 2014.
Is .blend a real TLD?
Not yet. .blend is not in the DNS root, so nothing resolves under it. It’s here because ICANN’s list names .blend as part of an application for another string. Every entry on this page links to its source.
- Endpoint Domains, Inc. · first recordedICANN
“EDI2665T-T28371 · Endpoint Domains, Inc. · replacement string of .hero”ICANN
“EDI2665T-T86695 · Endpoint Domains, Inc. · replacement string of .central · Deactivated XL2625T-T57527 · XYZ.COM LLC · replacement string of .hub · Deactivated”ICANN
“Each of these is a primary application. Plus additional applications to be revealed.”Endpoint Domains, Inc.
“The company says the applications are fully paid.”Domain Name Wire (Andrew Allemann)
- Band chosen: 10-29 (vanity/narrow). On the record .blend is a single application by Endpoint Domains, Inc., filed as a replacement string for the same applicant's primary .hero, with no contention and no category tag; registration policy, pricing and launch intent are unknown. The string is an ordinary English word with several light commercial meanings (coffee and tea blends, smoothies, fabric and cosmetic blends, blended learning, image blend modes) and one technical association as a 3D-modelling file extension. By analogy to earlier single-word vibe TLDs built on a dictionary noun or adjective (the .cool/.fun/.wow family), such strings typically produce memorable domain hacks and small brand side-projects rather than primary identities, and their aftermarkets stay thin; that is an inference from analogy, not a measured outcome. It is not in the 30-49 band because no category treats blend as a namespace it would register in volume, and I see no price-driven volume driver without operator facts. It is not in the 1-9 band because the word carries real commercial meaning in beverages, beauty and design, so a modest flow of coined names (house.blend, perfect.blend, studio names) is plausible over 5 years. Main market uncertainty: whether the 3D-software community, for whom the word is a familiar file format, treats a matching TLD as a natural home for asset and tutorial sites, which would lift it toward the top of this band or into the next one.