.bilibili
Is .bilibili a real TLD? Who’s applying to run it?
.bilibili is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Bilibili.
A single-company brand name as a TLD: useful only to that company, with no open market for anyone else.
the brand owner itself and its own products, communities and campaigns; nobody outside the company can buy an address here
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet almost exactly: a coined, meaning-free brand name belonging to one Asian user-generated video community (Niconico, whose scrolling-comment format bilibili was built on) betting that its own users already type the brand as the destination.
Also a single video-platform company putting its own consumer brand on the string, where the value rests entirely on the firm's own traffic rather than on any meaning in the word — the difference is only scale, not the kind of bet.
A Chinese consumer-internet platform's coined house brand applied for by its own operator for the same reason — owning the identity its audience already says — but it is a social/microblog identity rather than a video-community one, so the buyer is the same type while the product is not.
What a .bilibili domain is
.bilibili is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. One application for it is on ICANN’s Reveal Day list.
Is the .bilibili domain extension real yet?
.bilibili is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .bilibili domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .bilibili name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .bilibili was .nico, delegated on 10 February 2015.
Is .bilibili a real TLD?
Not yet. .bilibili is not in the DNS root, so nothing resolves under it. It’s here because .bilibili is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Bilibili · first recordedICANN
“SHH2688T-T89320 · Shanghai Hode Information Technology Co., Ltd. · primary”ICANN
- Band 10-29 (vanity/narrow). The string is a company name, so the only plausible registrant is the company itself; the record shows a single confirmed applicant, Shanghai Hode Information Technology Co., Ltd., with a replacement application for .bili naming this string as primary, which is consistent with a closed brand registry rather than an open namespace. By analogy (flagged as analogy) with brand TLDs from the earlier round, most closed brand strings saw little or no public-facing use and essentially no aftermarket, with a minority used for campaign or product addresses alongside the brand's existing .com or local-ccTLD site. It is not in the 30-49 band because registrations at volume or on price cannot happen when third parties cannot register at all, and there is no resale value to anyone; it is not in the 1-9 band because the string does carry genuine end-use utility for its owner, a large online video and community brand that could credibly route product, creator or event addresses under its own name over the next 5 years. The main market uncertainty is whether the owner treats the TLD as a defensive holding or as a live namespace for its products and creator community; a defensive-only outcome would sit at the bottom of this band.