.bershka
Is .bershka a real TLD? Who’s applying to run it?
.bershka is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Inditex.
A private brand namespace for one fashion retailer; useful to its owner, not something anyone else can buy or resell.
the applicant itself, a fashion retail group, for its own store, campaign and regional addresses; no outside buyer group exists
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Identical bet: a single apparel-retail chain's own store brand under the same parent group, worth owning only as a controlled identity for its own storefront and marketing, with no outside registrant ever possible.
Also a youth-priced fashion chain operating as one banner inside a multi-brand retail group, so the string's whole value rests on the parent's willingness to migrate shoppers to a brand-owned namespace.
Same shape of bet - a young fast-fashion label held by a larger retail parent putting its trademark on the right of the dot - but it is a narrower label rather than a global own-store chain, so less rides on it.
What a .bershka domain is
.bershka is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. One application for it is on ICANN’s Reveal Day list.
Is the .bershka domain extension real yet?
.bershka is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .bershka domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .bershka name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .bershka was .zara, delegated on 27 October 2015.
Is .bershka a real TLD?
Not yet. .bershka is not in the DNS root, so nothing resolves under it. It’s here because .bershka is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Inditex · first recordedICANN
“ITX2621T-T88570 · Industria de Diseño Textil S.A. · primary”ICANN
- Band chosen: 10-29 (vanity/narrow). The verified record shows a single confirmed application from Industria de Diseño Textil S.A. (ICANN application ID ITX2621T-T88570) with a contention count of 1, which matches the profile of a closed dot-brand: the registry is the brand owner, registrations are restricted to the owner, and there is no third-party market or aftermarket at all. By analogy (inference from analogy) with 2012-round dot-brands run by consumer and retail companies, the typical pattern is modest internal use: a handful of second-level names for campaigns, country storefronts or redirects, with a notable share of such TLDs later retired because the owner saw little marginal value over its existing .com identity. Bershka is a fashion retail brand within a larger apparel group, so plausible uses are regional storefront addresses and marketing short links, which are real but optional utility. It is not in the 30-49 band because registrations never happen at volume or on price and the brand signal is only as strong as the owner chooses to make it; it is not in the 1-9 band because the owner has genuine, if elective, primary-identity utility and the TLD's value is backed by an operating consumer brand. Main market uncertainty: whether the operator actually migrates customer-facing traffic to the namespace or leaves it as a defensive, redirect-only asset; the 2012 precedent suggests the latter is more common.