.bakery
Is .bakery a real TLD? Who’s applying to run it?
.bakery is contested: 2 applications for it are on ICANN’s Reveal Day list, as of 7 October 2026. They are XYZ and Identity Digital.
A tidy address for a bakery's own website, but a narrow market where most shops will keep using .com or social pages.
independent bakeries, patisseries, cake and bread brands wanting a descriptive web address, plus a thin layer of speculators on generic food terms
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: a plain shop-type noun whose buyer is the proprietor of one small food premises branding their own storefront on the category word, so value depends on breadth of tiny independent registrants rather than any single anchor tenant.
Same bet: an everyday food-retail noun sold to thousands of owner-operated local shops that each put their primary identity on it, with the same risk that incumbents stay on their legacy .com.
Same bet at one remove: a single-trade retail/craft noun aimed at independent high-street shops of exactly one kind, differing only in that it names the practitioner rather than the premises.
What a .bakery domain is
.bakery is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Commerce. 2 applications for it are on ICANN’s Reveal Day list.
Is the .bakery domain extension real yet?
.bakery is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .bakery domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .bakery name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .bakery was .cafe, delegated on 5 April 2015.
Is .bakery a real TLD?
Not yet. .bakery is not in the DNS root, so nothing resolves under it. It’s here because .bakery is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
“TCL2632T-T11771 · Tidal Case, LLC · primary · contention set 2026-19 XL2625T-T62309 · XYZ.COM LLC · primary · contention set 2026-19”ICANN
“TCL2632T-T11771 · Tidal Case, LLC · replacement string of .bakery TCL2632T-T35528 · Tidal Case, LLC · replacement string of .more TCL2632T-T43447 · Tidal Case, LLC · replacement string of .national TCL2632T-T59285 · Tidal Case, LLC · replacement string of .program”ICANN
- Band chosen: 30-49 (usable but limited), at the floor of the band. The string is a precise, dictionary-plain business descriptor, and a small bakery adopting name.bakery as its primary identity is entirely plausible and reads naturally to customers; bakeries are a large, long-lived small-business category worldwide, which is why this is not a 10-29 vanity or event-driven string. It is not 50-69 because, by analogy (flagged as analogy) with 2012-round food-vertical strings such as .cafe, .pizza, .restaurant and .bar, demand for a single-trade TLD has tended to be modest, price-sensitive and registrar-promotion-driven rather than sustained, with little aftermarket beyond a handful of generic left-of-dot words; most bakeries are local, under-resourced online, and default to a .com, a country-code or a social/marketplace profile rather than paying for and explaining a new ending. The six-character length also weakens it against shorter food strings, and 'bakery' in the ending duplicates a word most shops already carry in their business name. Applicants on the record: Tidal Case, LLC and XYZ.COM LLC, both confirmed, in ICANN contention set 2026-19; which operator prevails and its pricing/distribution approach would mainly affect first-year volume, not the ceiling. Main market uncertainty over the next 5 years: whether bakeries as a class move toward owning a web address at all (online ordering, delivery platforms) or keep consolidating onto third-party platforms, which would hollow out even the limited end-use demand assumed here. Specific figures for analogue TLD volumes and prices are unknown to me and not asserted.