.aura
Is .aura a real TLD? Who’s applying to run it?
.aura is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Name Space. GoDaddy Registry named .aura as a backup string for its .vibe application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup. VISER X named .aura as a backup string for its .portal application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup.
A trendy vibe word many brands share, likely bought on price or for fun; few serious projects will make it their main address.
wellness, beauty and lifestyle companies already named Aura, plus creators, personal-brand projects and Gen Z-facing products trading on the slang sense of "aura"
One of 10 strings Name Space LLC (led by Gerardo Aristizabal, who won .blog in the 2012 round) applied for in the ICANN 2026 round, reported by Domain Name Wire on 2026-08-18.
Named on the ICANN gTLD application list, 7 October 2026 as a replacement (backup) string of the applicant's .portal application, shown as deactivated: another applicant applied for the same string or named it as a backup
Named on the ICANN gTLD application list, 7 October 2026 as a replacement (backup) string of the applicant's .vibe application, shown as deactivated: another applicant applied for the same string or named it as a backup
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet as .aura: a short, abstract, feeling-carrying English noun that names no industry and classifies no registrant, so it only works if buyers will hang identity on pure connotation rather than category fit.
An identically shaped wager on a single evocative abstract noun whose value is emotional resonance and brandability, with the same problem that no business is literally in the 'joy' business.
Also a mood/quality word bought for the aspirational lifestyle halo it casts rather than for describing what the registrant does, though it points at a market tier (premium goods) more concretely than .aura points at anything.
What a .aura domain is
.aura is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Culture. One application for it is on ICANN’s Reveal Day list.
Is the .aura domain extension real yet?
.aura is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .aura domain?
You can’t yet. A .aura name can only be registered once the string is delegated (added to the DNS root) and its registry opens. Last round's closest parallel to .aura was .love, delegated on 2 April 2015.
Is .aura a real TLD?
Not yet. .aura is not in the DNS root, so nothing resolves under it. It’s here because .aura is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- GoDaddy Registry · first recordedICANN
- VISER X · first recordedICANN
- Name Space · now confirmedICANN
- Name Space · first recordedDomain Name Wire
“NA2555-T61680 · VISER X LIMITED · replacement string of .portal · Deactivated NA2631T-T64938 · Registry Services, LLC · replacement string of .vibe · Deactivated NSL2674T-T26234 · NAME SPACE LLC · primary”ICANN
“We are thrilled by the opportunity to help expand the domain name space with innovative new alternatives.”Domain Name Wire
- Band 30-49 (usable but limited). 'Aura' is a genuinely attractive dictionary word: it is a common brand name across wellness, beauty, audio and fintech, and it carries current youth-slang currency as a word for charisma or vibe, so registrations at volume are plausible on brand-match and cultural appeal. It is not band 10-29 because the brand-overlap demand is broader than a joke or single-event spike; it is not band 50-69 because, by analogy with other evocative lifestyle-word TLDs such as .vip, .cool and .life (analogy, no figures), such strings tend to sell in volume at low price while few buyers adopt them as a primary identity, leaving a weak brand signal and a thin aftermarket. Exact-brand matches (aura.anything) may see a handful of meaningful sales, but sustained primary-identity use across a category is unlikely within 5 years. Main market uncertainty: whether the slang moment around 'aura' persists long enough, and whether any sizable Aura-named company commits to the TLD as its primary web identity, versus the word fading back to generic lifestyle vocabulary.