.att
Is .att a real TLD? Who’s applying to run it?
.att is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is AT&T Services, Inc..
A single-company brand namespace: useful to its owner for official addresses, but no one else can buy or resell a name on it.
the applicant company itself and its internal teams, for official product, support and campaign addresses; not available to the public
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet exactly: an incumbent national telephone monopoly whose public identity is a three-letter initialism of its old telegraph-and-telephone name, applying for its own letters as a single-registrant corporate namespace it will control rather than sell.
Another dominant-carrier initialism where the letters long ago stopped standing for the words, so the bet is identical: lock the acronym that is already the brand before anyone else can trade on the letters, with value measured in defense and internal use, not registrations.
A state-scale telecom operator applying for its own short acronym brand, the same wager that a closed, company-controlled namespace is worth owning for an organization whose name is already pronounced letter-by-letter by its entire customer base.
What a .att domain is
.att is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. One application for it is on ICANN’s Reveal Day list.
Is the .att domain extension real yet?
.att is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .att domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .att name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .att was .ntt, delegated on 3 February 2015.
Is .att a real TLD?
Not yet. .att is not in the DNS root, so nothing resolves under it. It’s here because .att is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- AT&T Services, Inc. · first recordedICANN
- Band chosen: 10-29 (vanity/narrow). The verified facts show one application, from AT&T Services, Inc., with no contention and no category tag, which is the profile of a corporate dot-brand rather than an open registry. On the record there is no indication of public availability, and by analogy with the 2012-round dot-brands, the realistic pattern is a closed namespace where the only registrant is the trademark holder. That makes resale and aftermarket value effectively nil, which rules out the 30-49 band (that band assumes third-party registrations at volume or on price; here there is no third-party market at all). It sits above the 1-9 band because a large telecom brand can plausibly use the string as a genuine primary identity for official services, and by analogy some 2012-round dot-brands did move core web properties onto their TLD, which is real end-use utility for the best-fit buyer even without a market. Within the band, the score leans low-mid because, again by analogy, a substantial share of 2012-round dot-brands saw little or no active use and some were later retired, so utility over the next 5 years depends entirely on one organization's internal decision to adopt. Main market uncertainty: whether the operator moves customer-facing properties onto the string in a way that trains the public to recognize it, versus holding it defensively; defensive holding would push the score toward the bottom of the band, visible primary use toward the top.