.asus
Is .asus a real TLD? Who’s applying to run it?
.asus is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is ASUSTeK COMPUTER INCORPORATION.
A private brand space for one hardware maker: useful to ASUS itself, but nobody else can buy or resell an address on it.
the applicant brand itself (a consumer hardware maker) and its own product, support and campaign sites; there is no outside buyer group
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
The same bet almost exactly: a coined corporate name owned by a Taiwanese PC-and-components maker, defensively claiming its own trademark as namespace with no audience outside the company and its channel.
A single-owner hardware-manufacturer brand string whose value rests entirely on the equity of one computer vendor's name, not on any category or community meaning.
Also a Taiwanese consumer-device maker putting its corporate mark on a short unambiguous string, though as an initialism it carries slightly more collision risk than a coined word like asus.
What a .asus domain is
.asus is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. One application for it is on ICANN’s Reveal Day list.
Is the .asus domain extension real yet?
.asus is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .asus domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .asus name can only be registered after that, once the string is delegated and its registry opens.
Is .asus a real TLD?
Not yet. .asus is not in the DNS root, so nothing resolves under it. It’s here because .asus is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- ASUSTeK COMPUTER INCORPORATION · first recordedICANN
“23572686T-T25089 · ASUSTeK COMPUTER INCORPORATION · primary”ICANN
- Band chosen: 10-29 (vanity/narrow). The record shows a single confirmed application by ASUSTeK COMPUTER INCORPORATION with no category tag and no contention, which reads as a closed .brand TLD. End-use utility is real but confined to one registrant: a global hardware brand could run product, support, regional and campaign sites on a namespace it fully controls, which carries a credibility and anti-phishing signal for its customers. Resale strength is effectively nil, since third parties cannot register and there is no aftermarket. It is not in the 30-49 band because that band assumes open registrations at volume or on price; a closed brand space has no volume market at all. It is not in the 1-9 band because the owner has a plausible primary-identity use over the next 5 years, unlike strings with no conceivable user. By analogy (flagged as analogy): among 2012-round brand TLDs, a minority of large technology companies moved their main web presence onto their .brand and use it as a primary identity, while a large share of brand TLDs saw little or no public use and some were later withdrawn or retired; where a .brand sits on that spectrum depends on internal commitment rather than market pull. Main market uncertainty: whether the brand will actually migrate customer-facing properties to the TLD or hold it defensively, which would move the score toward the bottom of the band. Registrant volume, pricing and launch dates are unknown.