.ass
Is .ass a real TLD? Who’s applying to run it?
.ass is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is XYZ.
A joke and domain-hack address (kick.ass, bad.ass) with novelty appeal but little use as a serious business identity.
humor sites, meme and novelty projects, adult-adjacent publishers, and domain-hack collectors chasing phrases like kick.ass or smart.ass; occasionally donkey-related or abbreviation uses outside English
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: a short, crude-adjacent slang word sold on shock and memorability rather than category authority, where nobody puts a primary corporate identity on it and revenue comes from adult sites plus novelty registrants.
Same bet that a profane expression can carry a namespace on attitude and joke value alone, with no trade, community, or industry behind it to anchor renewals.
Same adult-sector buyer and same reliance on explicitness as the whole value proposition, but it is the industry's own category noun rather than vulgar body-part slang, so it can host a sector's primary identities in a way the target cannot.
What a .ass domain is
.ass is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Culture. One application for it is on ICANN’s Reveal Day list.
Is the .ass domain extension real yet?
.ass is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .ass domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .ass name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .ass was .sexy, delegated on 14 November 2013.
Is .ass a real TLD?
Not yet. .ass is not in the DNS root, so nothing resolves under it. It’s here because .ass is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- XYZ · first recordedICANN
- Band chosen: 10-29 (vanity/joke/narrow). The string is a common English profanity, so its demand is overwhelmingly novelty-driven: domain hacks (kick.ass, bad.ass, smart.ass, dumb.ass), meme and humor projects, and adult-adjacent content. By analogy (flagged as analogy) with other edgy or joke-leaning strings such as .wtf, .sucks and .lol, this pattern tends to produce a launch spike, a thin tail of genuinely developed sites, and heavy dependence on promotional pricing for volume; the few memorable hacks hold some aftermarket interest while generic second-level names do not. It is not in the 30-49 band because the brand signal is actively negative for most businesses, corporate and platform profanity filters can block or flag the string in email, ads and social links, and primary-identity use by serious projects is likely to stay rare over the next 5 years. It is not in the 1-9 band because a real, if shallow, market exists: the handful of well-known hacks are the kind of names humor and adult-adjacent publishers do register and develop, and non-English readings (the donkey sense; abbreviation use for 'association' in some Romance languages, flagged as an inference) add a small secondary pool. Applicant on the record: XYZ.COM LLC, status confirmed, a single application, used here only to note that an experienced operator makes general availability and retail distribution plausible. Main market uncertainty: whether domain-hack and humor demand sustains beyond launch or collapses into price-driven speculative churn, and how aggressively mainstream platforms filter the string.