.aloha
Is .aloha a real TLD? Who’s applying to run it?
.aloha is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Internet Society Hawaii Chapter.
A warm, Hawaii-flavored name space that local tourism and lifestyle brands may use, but it stays a regional nicety rather than a standard.
Hawaii-based businesses, hospitality and tourism operators, and lifestyle or surf brands that want a Hawaiian identity in the address itself
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: a culture's own affectionate self-word standing in for a place without being the place name, sold as an open affinity badge to anyone — business or individual — who wants to signal belonging to that identity.
Same kind of word doing the same job — an insider cultural self-identifier anyone in the community can wear commercially — but the buyer is a borderless diaspora rather than a single islands-anchored population, so the registry has no local business base to anchor it.
Same buyer and same islands-culture-plus-local-commerce bet, but the string is the territory's formal name rather than a warm cultural word, so it works as a geographic namespace instead of an adoptable affinity label.
What a .aloha domain is
.aloha is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Places. One application for it is on ICANN’s Reveal Day list.
Is the .aloha domain extension real yet?
.aloha is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .aloha domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .aloha name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .aloha was .kiwi, delegated on 3 January 2014.
Is .aloha a real TLD?
Not yet. .aloha is not in the DNS root, so nothing resolves under it. It’s here because .aloha is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Internet Society Hawaii Chapter · first recordedICANN
“ISHC2549-T12787 · Internet Society Hawaii Chapter · primary”ICANN
“ISHC2549-T12787 · Internet Society Hawaii Chapter · replacement string of .aloha · Deactivated NA2631T-T90328 · Registry Services, LLC · replacement string of .line · Deactivated NS2662T-T44955 · Neigh Sayer, LLC · primary · contention set 2026-180 OI2692T-T59039 · Oinkadot Inc · replacement string of .sign · Deactivated PEI2617T-T23468 · Pollux Exploration, Inc. · primary · contention set 2026-180 XL2625T-T51499 · XYZ.COM LLC · primary · contention set 2026-180”ICANN
- Band chosen: 30-49, usable but limited. The string is a globally recognized Hawaiian greeting with strong positive associations, which gives it a real, if narrow, constituency: Hawaii-based hospitality, tourism, retail and lifestyle brands, plus mainland businesses trading on island imagery. By analogy (flagged as analogy), community and cultural TLDs such as .scot, .wales, .irish and .bzh have found genuine but modest primary-identity use concentrated among local organisations, with thin aftermarkets; destination strings like .vegas did somewhat better because they attach to a high-commerce place name, whereas .aloha is a greeting rather than a place and so carries a softer commercial pull. The single application on the record is from the Internet Society Hawaii Chapter, a community-oriented applicant, which suggests a community-stewardship model; that typically informs adoption through local institutional buy-in rather than heavy retail marketing. It is not in the 50-69 band because there is no major category for which .aloha would be a natural default and resale demand beyond a handful of generic words is likely to be weak over the next 5 years; it is not in the 10-29 band because, unlike a joke or event string, a defined regional business community could plausibly use it as a primary identity at modest volume. Registration policy, pricing and launch dates are unknown. Main market uncertainty: whether Hawaiian tourism and hospitality businesses adopt .aloha as their primary web identity or treat it as a vanity redirect alongside .com.