.alliance
Is .alliance a real TLD? Who’s applying to run it?
.alliance is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Identity Digital. XYZ named .alliance as a backup string for its .time application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup.
A credible word for coalitions and trade bodies, but most will keep .org; expect modest niche use, not a mainstream namespace.
coalitions, trade associations, nonprofit networks and consortia that carry "alliance" in their name, plus gaming guilds and fan communities using it as a vanity identity
Named on the ICANN gTLD application list, 7 October 2026 as a replacement (backup) string of the applicant's .time application, shown as deactivated: another applicant applied for the same string or named it as a backup
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet exactly: an unrestricted, abstract collective-entity noun whose buyer is an organization putting its whole corporate identity on the structure word (Acme.group / Acme.alliance), which only works if entities prefer naming their form over their sector.
Also an entity-form noun sold as a firm's own suffix — identity comes from how the members are joined rather than what they do — though it skews to professional-services partnerships while alliance skews to coalitions.
The other 2012 bet on an abstract membership/collective noun aimed at associations and member bodies, depending on groups wanting a belonging word as primary identity instead of a sector or .org.
What a .alliance domain is
.alliance is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Other. One application for it is on ICANN’s Reveal Day list.
Is the .alliance domain extension real yet?
.alliance is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .alliance domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .alliance name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .alliance was .group, delegated on 8 August 2015.
Is .alliance a real TLD?
Not yet. .alliance is not in the DNS root, so nothing resolves under it. It’s here because .alliance is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Band chosen: 30-49 (usable but limited). The string is a real, dignified English noun that many organisations already use in their names — industry consortia, trade bodies, healthcare networks, nonprofit coalitions — so a name of the form something.alliance reads naturally and can serve as a primary identity for a newly formed coalition. It is not in the 50-69 band because, by analogy with associational generics such as .group, .partners, .team, .community and .foundation (analogy, not data), established bodies overwhelmingly keep their .org or .com and such TLDs attract mostly defensive, secondary or vanity registrations; adoption as a primary identity would need explaining and the aftermarket for such strings has, by analogy, been thin. It is not in the 10-29 band because the noun is semantically specific, professional in tone and maps to a recognisable organisational type, which gives it more sustained, non-event-driven utility than a joke or purely cultural string; gaming-guild and fandom use (the 'alliance' faction trope) adds a vanity tail. Within the band I place it in the lower third because the word is narrower than .group and rarely the natural root of a commercial brand. Applicant facts, stated neutrally: a single confirmed application from Rein Check, LLC appears on the ICANN Reveal Day list of 7 October 2026; contention count on the record is 1; no category tag is recorded. Registry pricing, policy and positioning are unknown. Main market uncertainty: whether newly formed coalitions and consortia will choose an .alliance name as their primary identity rather than defaulting to .org, and whether the registry positions the string as an open retail generic or a restricted namespace — the latter would change the demand shape entirely.