.airbnb
Is .airbnb a real TLD? Who’s applying to run it?
.airbnb is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Airbnb, Inc..
A private brand namespace: only Airbnb can use it, so there is no market for addresses, just possible internal use.
the applicant brand itself, for its own product, host, and regional addresses; no third-party buyers exist by design
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet almost exactly: the house brand of a consumer accommodation-booking platform putting its primary commercial identity on its own string, where the value comes entirely from the company's existing traffic and trust rather than from the word meaning anything to anyone else.
A coined, meaningless-outside-the-company name for a two-sided consumer marketplace whose whole case rests on moving a huge installed user base onto an owned namespace, the same structural bet even though it is one brand inside a group portfolio rather than a standalone company.
A coined consumer-internet brand with no generic meaning, applied for by the company that owns it as a single-brand identity play; weaker only because it is a retailer selling its own inventory rather than a marketplace that needs two sides of supply and demand to show up.
What a .airbnb domain is
.airbnb is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. One application for it is on ICANN’s Reveal Day list.
Is the .airbnb domain extension real yet?
.airbnb is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .airbnb domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .airbnb name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .airbnb was .booking, delegated on 23 July 2016.
Is .airbnb a real TLD?
Not yet. .airbnb is not in the DNS root, so nothing resolves under it. It’s here because .airbnb is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Airbnb, Inc. · first recordedICANN
- Band chosen: 10-29 (vanity/narrow). The verified facts show a single confirmed application from Airbnb, Inc. with no contention, which is the profile of a dot-brand: a closed namespace where the operator is the only registrant. Address value to a third-party buyer is therefore nil over the next 5 years, and there is no aftermarket. The only value is end-use utility to the brand itself: by analogy to other dot-brands (flagged as analogy), some operators have moved real traffic onto their TLD for product, blog, or regional addresses, while many others have left the namespace dormant or let it go, so sustained primary-identity use is plausible but far from assured. It is not in the 30-49 band because registrations at volume or on price cannot happen at all, and the brand signal belongs to the company rather than the TLD. It is not in the 1-9 band because a brand with global consumer reach has a realistic, if narrow, path to using the string as a working identity for its own properties, which is more than no market at all. Main market uncertainty: whether the brand actually migrates customer-facing addresses onto the string or treats it as a defensive, lightly used asset, which decides whether the TLD carries any real identity weight within 5 years.