.advisory

Is .advisory a real TLD? Who’s applying to run it?

Commerce
applicants
  • RadixAnnounced
on the record since Aug 27, 2026 · updated Aug 27, 2026
AI score
42/ 100
Usable but limited

A natural label for consulting and financial-advisory firms, but most such buyers stick with .com, so uptake looks modest and price-driven.

assessed by claude-fable-5 · Aug 27, 2026
AI score 42 of 100. .com scores 96, .ai scores 84.
who it’s for

boutique consulting, financial-advisory, wealth-management and corporate-advisory firms — especially those already named "Something Advisory" — plus independent consultants wanting a descriptive professional address

CommerceBrandOther
applicants
1 on file
RadixAnnounced
Aug 27, 2026

One of 46 ICANN 2026-round applications Radix announced on its own applications page. Radix states it intends to build and operate each TLD it wins.

closest 2012 bets
3 of 1,408

The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.

.consultingstrong parallel
delegated 2014 · live

Same bet: an abstract professional-services category noun that a firm hangs its primary identity on ("acme.consulting" / "acme.advisory"), sold to a long tail of small practices and boutiques with no single owner able to claim the word.

uncontested · scored 52* in 2012 · run by Pixie Station, LLC

.associatesstrong parallel
delegated 2014 · live

Same bet in firm-suffix form: a generic word that already trails thousands of professional-services firm names, so the registry is selling the right to relocate an existing naming convention to the right of the dot.

uncontested · scored 25* in 2012 · run by Baxter Hill, LLC

.managementmoderate
delegated 2013 · live

Same class of abstract service-discipline noun aimed at advisory-type buyers (consultancies, asset and wealth managers), but it is a broader, more diffuse word that also reads as a common utility term rather than a firm's self-description.

uncontested · scored 34* in 2012 · run by John Goodbye, LLC

* A separate 2012-only read, time-locked to what was public that year. Different scale from this page’s score — the two are not comparable.

history
  1. Radix · first recordedAug 27, 2026
    Radix
news & sources
AnnouncementRadix: our ICANN 2026 round applications
Aug 27, 2026
Radix has applied for these TLDs; we do not own or operate them today.
Radix
Considering a name on .advisory?Appraise a name on this TLD →

This record is corrected in the open. See the changelog and methodology.