.advisor
Is .advisor a real TLD? Who’s applying to run it?
.advisor is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Turbify. GoDaddy Registry named .advisor as a backup string for its .firm application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup.
A clear job-title domain for financial and business advisors, but most will keep .com and resale demand should stay thin.
independent financial advisors, wealth managers, tax and business consultants, and small advisory firms wanting a name that reads as a title
Named on the ICANN gTLD application list, 7 October 2026 as a replacement (backup) string of the applicant's .firm application, shown as deactivated: another applicant applied for the same string or named it as a backup
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: a singular English occupation noun sold as a shingle to thousands of small, fragmented practices whose entire identity is "what I am," with the registry betting that practitioners will pay a premium to self-declare a trusted-advice profession.
Same bet aimed at nearly the same buyer — independent financial intermediaries and small advisory firms who market a personal-trust service — and it carries the same ambiguity risk, since the title is loosely used and not owned by any one licensing body.
Also a profession-noun shingle for small financial-services practices, but the bet leans on a credentialed, narrower title rather than the open, self-applied label that makes .advisor's addressable pool large and its signalling value weaker.
What a .advisor domain is
.advisor is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Commerce. One application for it is on ICANN’s Reveal Day list.
Is the .advisor domain extension real yet?
.advisor is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .advisor domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .advisor name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .advisor was .attorney, delegated on 31 May 2014.
Is .advisor a real TLD?
Not yet. .advisor is not in the DNS root, so nothing resolves under it. It’s here because .advisor is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Band chosen: 30-49, usable but limited. The string is a real occupational noun with a large natural buyer pool (financial, tax, business, and education advisors) and reads cleanly as a title after a surname or firm name, so genuine primary-identity use is plausible for solo practitioners and small firms. It is not in the 50-69 band because, by analogy with the 2012-round profession TLDs (.lawyer, .attorney, .dentist, .consulting, .expert), occupational strings tended to settle into modest volumes with weak aftermarkets and little category-wide default status; and financial advice is a trust- and compliance-sensitive field where .com remains the expected address, so adoption would still need explaining to clients. It is not in the 10-29 band because the demand is occupational and recurring rather than event-driven or joke-like, and the word has multiple sub-markets rather than a single narrow one. The sole recorded applicant is Aabaco Small Business, LLC (status: confirmed); a small-business web-services operator could plausibly drive bundled registrations among its own customers, which supports steady but price-driven volume rather than brand premium (inference from analogy with registrar-bundled TLDs). Main market uncertainty: whether regulated financial advisors and their compliance departments accept a non-.com primary identity at all, versus treating .advisor as a redirect or vanity add-on.