.advice
Is .advice a real TLD? Who’s applying to run it?
.advice is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Turbify. Intercap named .advice as a backup string for its .agent application. ICANN deactivated it, because another applicant applied for the same string or named it as a backup.
A plain English word that fits advisors and how-to sites, but most serious firms will keep their main address elsewhere.
independent advisors, coaches, consultants and how-to publishers who want a descriptive second address or a niche brand, plus small firms in financial, legal, career and health guidance
Named on the ICANN gTLD application list, 7 October 2026 as a replacement (backup) string of the applicant's .agent application, shown as deactivated: another applicant applied for the same string or named it as a backup
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet: an uncountable abstract noun naming the service an advisory practice sells, so the primary identity holder is any independent advisor or firm in any vertical, and it only works if practitioners will put their shingle on a descriptive service word instead of their own name.
Same buyer and same registry economics — a generic claim-word sold to people monetising knowledge — but it names the person rather than the service, so it carries an unearned-authority problem .advice does not.
Also a plain generic noun for advice-as-content with no owner and no community behind it, but the buyer skews to publishers and hobby sites rather than to professionals putting a practice's identity on it.
What a .advice domain is
.advice is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Commerce. One application for it is on ICANN’s Reveal Day list.
Is the .advice domain extension real yet?
.advice is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .advice domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .advice name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .advice was .consulting, delegated on 1 April 2014.
Is .advice a real TLD?
Not yet. .advice is not in the DNS root, so nothing resolves under it. It’s here because .advice is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
“ASBL2626T-T40048 · Aabaco Small Business, LLC · primary IRI2679T-T53136 · Intercap Registry Inc. · replacement string of .agent · Deactivated”ICANN
“ASBL2626T-T40048 · Aabaco Small Business, LLC · primary”ICANN
- Band chosen: 30-49 (usable but limited). .advice is a common, instantly understood English noun with a natural fit for advisors, coaches, consultants and guidance publishers, so registrations at some volume are plausible, especially if sold at promotional pricing through mainstream registrars. By analogy (flagged as analogy) to earlier descriptive-noun generics such as .tips, .guru, .expert, .help and .consulting, the pattern over the next 5 years is likely to be price-driven and defensive registrations, a modest number of genuine primary-identity sites run by solo practitioners and content projects, and a thin aftermarket with little resale premium beyond a handful of category words (money, legal, career, health). It is not in the 50-69 band because there is no sign that any major professional category would treat .advice as its default identity: regulated advisory firms (financial, legal, medical) tend to be conservative about naming and face compliance sensitivities around the word itself, and the larger consumer brands in guidance content already hold strong addresses on established TLDs. It is not in the 10-29 band because the word is broad, non-joking, usable in multiple industries and plausibly sold through standard channels, so demand should be sustained rather than purely event-driven. Applicant fact, stated neutrally from the record: Aabaco Small Business, LLC is the single confirmed applicant, which suggests a small-business-oriented distribution path; the record gives no registration policy or pricing, so adoption dynamics remain unknown. Main market uncertainty: whether independent advisors and small advisory firms will adopt a descriptive TLD as their primary identity at all, or continue to treat such strings as redirects and campaign addresses only.