.adidas
Is .adidas a real TLD? Who’s applying to run it?
.adidas is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is adidas AG.
A closed company-owned extension: useful to adidas for its own sites and campaigns, with no public registrations or resale market.
the applicant brand itself (adidas AG) and its internal marketing, product and regional teams; no third-party buyers are expected
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Identical bet: a single global sportswear manufacturer's own trademark as its primary corporate identity, defended as a brand asset rather than offered to anyone else, with no registrant pool to build beyond the company and its own marketing.
Same bet shape one category over: a mass-market apparel company's house trademark used as its single-registrant identity, with the same reliance on consumers already knowing the name from storefronts and labels rather than on any keyword meaning in the string.
Also a founder-derived apparel-brand surname held as a closed corporate identity, but the luxury-house bet leans on exclusivity signalling to a narrow buyer rather than the high-volume consumer footprint that the target's string carries.
What a .adidas domain is
.adidas is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Brand. One application for it is on ICANN’s Reveal Day list.
Is the .adidas domain extension real yet?
.adidas is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .adidas domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .adidas name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .adidas was .nike, delegated on 9 July 2016.
Is .adidas a real TLD?
Not yet. .adidas is not in the DNS root, so nothing resolves under it. It’s here because .adidas is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- adidas AG · first recordedICANN
- Band chosen: 10-29 (vanity/narrow). The record shows a single confirmed application from adidas AG with no contention, which is the profile of a closed dot-brand: the registry controls every name, so there is no open registration volume and no aftermarket at all. It is not in the 30-49 band because that band presumes registrations happening at volume or on price and a thin-but-present aftermarket; a closed brand TLD has neither, and value accrues to one registrant only. It is not in the 1-9 band because the string does have a realistic use: a globally recognized consumer brand can run campaign, product-line, regional and e-commerce addresses under it, and by analogy some 2012-round dot-brands (flagged as analogy) have been used as primary identities for redirects, campaigns or even main sites, while many others were left dormant or later retired. Over the next 5 years the value is therefore end-use utility for one owner (consistent branding, phishing resistance, memorable campaign URLs) with zero resale component. Main market uncertainty: whether adidas migrates meaningful consumer traffic (primary site, app links, retail campaigns) onto .adidas addresses or keeps the TLD as a defensive, lightly-used asset; dot-brand outcomes in the prior round split sharply along that line, and the facts block gives no signal either way.