.action
Is .action a real TLD? Who’s applying to run it?
.action is not contested. One application for it is on ICANN’s Reveal Day list, as of 7 October 2026. It is Identity Digital.
A broad, catchy word that works for campaigns and promotions, but few serious projects would make it their main web address.
campaign organizers, advocacy groups, marketers and media brands who want a call-to-action style address (take.action, climate.action) for a drive or a promotion, usually alongside a primary domain
The 2012 applications making the most similar bet. Chosen by AI from every string in that round, without being told what happened to any of them.
Same bet in a different part of speech: a bare English abstraction with no defined registrant pool, sold on connotation and energy rather than on membership in a category, so it only works if someone can manufacture a meaning for a word that means nothing in particular to anyone.
Also a one-word English verb with no owning industry, bought on the hope that the verb's suggestion of doing (rather than of belonging to a trade or place) makes a left-of-dot phrase people will pay for.
Another short verb/adjective abstraction whose buyer puts identity on an attitude rather than a profession, city or brand, with the same dependence on marketing invention to give the string a reason to exist.
What a .action domain is
.action is not a TLD yet. It is a string on our record of the ICANN 2026 new gTLD round, filed under Culture. One application for it is on ICANN’s Reveal Day list.
Is the .action domain extension real yet?
.action is not yet a domain extension you can register: nothing resolves under it, and no registrar sells names in it. It is a string applicants have put forward in the ICANN 2026 new gTLD round, the process that decides whether it becomes one.
When can you buy a .action domain?
You can’t yet. ICANN publishes every applied-for string on Reveal Day, 7 October 2026 at 18:00 UTC. A .action name can only be registered after that, once the string is delegated and its registry opens. Last round's closest parallel to .action was .active, delegated on 26 June 2014.
Is .action a real TLD?
Not yet. .action is not in the DNS root, so nothing resolves under it. It’s here because .action is on ICANN’s Reveal Day list of applied-for strings. Every entry on this page links to its source.
- Identity Digital · first recordedICANN
“LFGL2683T-T42435 · Link Freedom Group Ltd · primary · contention set 2026-4 RTIS2674T-T94356 · Radix Technologies Inc SEZC · primary · contention set 2026-4 SS2654T-T19815 · Hair Apparent, LLC · replacement string of .plan · Deactivated SS2654T-T49354 · Hair Apparent, LLC · replacement string of .coaching · Deactivated SS2654T-T57273 · Hair Apparent, LLC · replacement string of .control · Deactivated”ICANN
- Band chosen: 30-49, usable but limited. .action is a common English word with wide semantic reach (activism, action sports, action film, call to action), which supports registrations at volume or on price and makes it easy to build memorable phrase-style names. It is not in the 50-69 band because the word names an impulse rather than a category of business or community: there is no clear buyer group for which .action would be the natural primary identity the way a sector or city word can be, so most use over the next 5 years is likely to be campaign-specific, time-bound, or a redirect to an existing brand, with a thin aftermarket. It is not in the 10-29 band because the word is generic, positive and easy to pair with a verb or cause, and it fits a recurring real need (advocacy drives, product launches, media) rather than being a joke or a single-event string. By analogy (flagged as analogy), verb-like and action-oriented generics such as .click, .live, .run, .now and .fun have tended to attract price-driven or promotional registrations and limited durable primary-identity use except where a registry pushed hard on price and marketing; .action seems likely to follow that pattern rather than the category-standard path of a sector word. The record shows one application from Hair Apparent, LLC with status confirmed; no category tag, pricing or launch model is recorded, so adoption dynamics are unknown and reasoned from analogy only. Main market uncertainty: whether advocacy and campaign organizations adopt .action as a primary identity for ongoing programs, or treat it only as a short-lived promotional redirect.