New gTLD · delegated 2014-12 · Dog Beach, LLC

.sale TLD stats

.sale held 13,593 names in September 2025, as Dog Beach, LLC reported to ICANN; its zone file on 23 Oct 2026 carried 14,591. 200 registrars held names in it that month; the largest, GoDaddy.com, LLC, held 14.5%. .sale fell by about half in its fifth year, from 29,835 to 15,789.

13,593
names, September 2025, reported to ICANN: 14,591
in the zone file, 23 Oct 2026: 200
registrars holding names

Names since general availability, April 2015

Names on the books at the end of each year since general availability, from the registry's monthly reports to ICANN, through May 2026. The marked point is the zone count of 23 Oct 2026, a different count taken on one night.

Year by year since launch, as the registry reported it

In its first year, to March 2016, 48 registrars held 10 or more .sale names and the largest held 25%; by its eleventh, to March 2026, 83 did and the largest held 13%.

YearNamesRegistrars with 10+Largest registrar
1 · to Mar 20169,5224825%
2 · to Mar 201719,5455035%
3 · to Mar 201837,2265252%
4 · to Mar 201929,8355562%
5 · to Mar 202015,7896032%
6 · to Mar 202112,7986816%
7 · to Mar 202216,5127317%
8 · to Mar 202315,7847413%
9 · to Mar 202413,9697615%
10 · to Mar 202513,0098016%
11 · to Mar 202615,1798313%

Year 1 starts at general availability and each year is labelled by the month it ends. Registrars with 10 or more names and the largest registrar's share are read at that month. A year with fewer than nine monthly reports is left blank.

Who sells it

September 2025

GoDaddy.com, LLC held 14.5% of .sale names in September 2025; the largest five together held 41.5%.

Shares add to 100%. From the registry's report for September 2025.

2026 strings our model compared with it

When we scored the 2026 round, our model listed .sale among the closest 2012-round TLDs for 4 applied-for strings. No applicant made these comparisons; strong and moderate are how close it judged each match.

Strong (3):.outlet .sell .vend
Moderate (1):.listing

Cross-checkThe registry reported 13,593 names for Sep 2025; the zone on Oct 23, 2026 held 998 more. The two are counted differently and 13 months apart: a registered name that is not delegated never appears in the zone, and a zone file is read on one night, a report at a month's end.

last night, in detail

Oct 23, 2026

What moved · on Oct 23, 2026

entered the zone: +39
left it: −9
changed nameservers: 13
Net: +30

Sep 15, 2026 to Oct 23, 2026 · axis starts at the data, not at zero

How the zone is used · 14,591 names

Listed for salemarketplace nameservers5743.9%
Parkedad-parking or expiry nameservers2331.6%
In usehosting, registrar or DNS nameservers12,17183.4%
Not classifiednameservers we can’t name1,61311.1%

Read from each name’s nameservers on the night shown. Listed and parked are counted separately.

How we classify

A name takes the row its nameservers match on our provider list. Verification nameservers sit beside a name’s other nameservers, so they overlap the rows above: 0.5%. List 2026.09.7+psl4b673689.

Counted from the registry’s own zone file on the night of Oct 23, 2026. A zone count is not domains under management: a registered name that is not delegated never appears in the zone, and a name on hold leaves the zone while it stays registered. The two numbers will not agree, and neither is wrong.

how many names, month by month

Sep 2025 to Sep 2025

Names under management at month end, as the registry reported it. Reported to ICANN monthly. Sunrise Feb 2015 to Apr 2015; general registration Apr 2015.