Stats
New gTLD · delegated 2015-12 · Identity Digital Domains Limited

.promo TLD stats

.promo held 6,806 names in September 2025, as Identity Digital Domains Limited reported to ICANN; its zone file on 23 Oct 2026 carried 6,774. 139 registrars held names in it that month; the largest, GoDaddy.com, LLC, held 17.7%.

6,806
names, September 2025, reported to ICANN
6,774
in the zone file, 23 Oct 2026
139
registrars holding names

Names since general availability, May 2016

Names on the books at the end of each year since general availability, from the registry's monthly reports to ICANN, through May 2026. The marked point is the zone count of 23 Oct 2026, a different count taken on one night.

Year by year since launch, as the registry reported it

In its first year, to April 2017, 41 registrars held 10 or more .promo names and the largest held 16%; by its tenth, to April 2026, 65 did and the largest held 17%.

  1. 1 · to Apr 20174,7624116%
  2. 2 · to Apr 20187,1224725%
  3. 3 · to Apr 20197,5204816%
  4. 4 · to Apr 20206,6455219%
  5. 5 · to Apr 20216,5075620%
  6. 6 · to Apr 20226,4075620%
  7. 7 · to Apr 20235,7585922%
  8. 8 · to Apr 20246,4526019%
  9. 9 · to Apr 20256,7306018%
  10. 10 · to Apr 20267,1586517%

Year 1 starts at general availability and each year is labelled by the month it ends. Registrars with 10 or more names and the largest registrar's share are read at that month. A year with fewer than nine monthly reports is left blank.

Who sells it

September 2025

GoDaddy.com, LLC held 17.7% of .promo names in September 2025; the largest five together held 44.9%.

Shares add to 100%. From the registry's report for September 2025.

2026 strings our model compared with it

When we scored the 2026 round, our model listed .promo among the closest 2012-round TLDs for 6 applied-for strings. No applicant made these comparisons; strong and moderate are how close it judged each match.

Cross-checkThe registry reported 6,806 names for Sep 2025; the zone on Oct 23, 2026 held 32 fewer. The two are counted differently and 13 months apart: a registered name that is not delegated never appears in the zone, and a zone file is read on one night, a report at a month's end.

last night, in detail

Oct 23, 2026
What moved · on Oct 23, 2026
entered the zone
+8
left it
−12
changed nameservers
11
Net
−4
Sep 16, 2026 to Oct 23, 2026 · axis starts at the data, not at zero
How the zone is used · 6,774 names
  • Listed for salemarketplace nameservers2884.3%
  • Parkedad-parking or expiry nameservers460.7%
  • In usehosting, registrar or DNS nameservers5,39779.7%
  • Not classifiednameservers we can’t name1,04315.4%

Read from each name’s nameservers on the night shown. Listed and parked are counted separately.

How we classify
A name takes the row its nameservers match on our provider list. Verification nameservers sit beside a name’s other nameservers, so they overlap the rows above: 0.3%. List 2026.09.7+psl4b673689.

Counted from the registry’s own zone file on the night of Oct 23, 2026. A zone count is not domains under management: a registered name that is not delegated never appears in the zone, and a name on hold leaves the zone while it stays registered. The two numbers will not agree, and neither is wrong.

how many names, month by month

to
Sep 2025 to Sep 2025

Names under management at month end, as the registry reported it. Reported to ICANN monthly. Sunrise Apr 2016 to May 2016; general registration May 2016.

everything else