Stats
New gTLD · delegated 2014-07 · Binky Moon, LLC

.direct TLD stats

.direct held 13,437 names in July 2025, as Binky Moon, LLC reported to ICANN; its zone file on 24 Oct 2026 carried 12,312. 164 registrars held names in it that month; the largest, GoDaddy.com, LLC, held 21.1%.

13,437
names, July 2025, reported to ICANN
12,312
in the zone file, 24 Oct 2026
164
registrars holding names

Names since general availability, September 2014

Names on the books at the end of each year since general availability, from the registry's monthly reports to ICANN, through May 2026. The marked point is the zone count of 24 Oct 2026, a different count taken on one night.

Year by year since launch, as the registry reported it

In its first year, to August 2015, 43 registrars held 10 or more .direct names and the largest held 26%; by its eleventh, to August 2025, 71 did and the largest held 21%.

  1. 1 · to Aug 20158,1574326%
  2. 2 · to Aug 20169,7125424%
  3. 3 · to Aug 201711,1046123%
  4. 4 · to Aug 201812,3576324%
  5. 5 · to Aug 201912,7346523%
  6. 6 · to Aug 202012,5506724%
  7. 7 · to Aug 202113,1407024%
  8. 8 · to Aug 202214,2817022%
  9. 9 · to Aug 202312,9087023%
  10. 10 · to Aug 202412,4827322%
  11. 11 · to Aug 202513,4367121%

Year 1 starts at general availability and each year is labelled by the month it ends. Registrars with 10 or more names and the largest registrar's share are read at that month. A year with fewer than nine monthly reports is left blank.

Who sells it

July 2025

GoDaddy.com, LLC held 21.1% of .direct names in July 2025; the largest five together held 50.2%.

Shares add to 100%. From the registry's report for July 2025.

Cross-checkThe registry reported 13,437 names for Jul 2025; the zone on Oct 24, 2026 held 1,125 fewer. The two are counted differently and 15 months apart: a registered name that is not delegated never appears in the zone, and a zone file is read on one night, a report at a month's end.

last night, in detail

Oct 24, 2026
What moved · on Oct 24, 2026
entered the zone
+21
left it
−6
changed nameservers
5
Net
+15
Sep 16, 2026 to Oct 24, 2026 · axis starts at the data, not at zero
How the zone is used · 12,312 names
  • Listed for salemarketplace nameservers4894.0%
  • Parkedad-parking or expiry nameservers830.7%
  • In usehosting, registrar or DNS nameservers10,22383.0%
  • Not classifiednameservers we can’t name1,51712.3%

Read from each name’s nameservers on the night shown. Listed and parked are counted separately.

How we classify
A name takes the row its nameservers match on our provider list. Verification nameservers sit beside a name’s other nameservers, so they overlap the rows above: 0.5%. List 2026.09.7+psl4b673689.

Counted from the registry’s own zone file on the night of Oct 24, 2026. A zone count is not domains under management: a registered name that is not delegated never appears in the zone, and a name on hold leaves the zone while it stays registered. The two numbers will not agree, and neither is wrong.

how many names, month by month

to
Jul 2025 to Jul 2025

Names under management at month end, as the registry reported it. Reported to ICANN monthly. Sunrise Jul 2014 to Sep 2014; general registration Sep 2014.

everything else