Stats
New gTLD · delegated 2014-07 · Binky Moon, LLC

.direct TLD stats

.direct held 13,048 names in June 2026, as Binky Moon, LLC reported to ICANN; a third-party estimate put it at about 12,276 in October 2026; its zone file on 23 Oct 2026 carried 12,297.

13,048
names, June 2026, reported to ICANN
12,297
in the zone file, 23 Oct 2026

Names since general availability, September 2014

Names on the books at the end of each year since general availability, from the registry's monthly reports to ICANN, through May 2026. The marked point is the zone count of 23 Oct 2026, a different count taken on one night.

Year by year since launch, as the registry reported it

In its first year, to August 2015, 43 registrars held 10 or more .direct names and the largest held 26%; by its eleventh, to August 2025, 71 did and the largest held 21%.

  1. 1 · to Aug 20158,1574326%
  2. 2 · to Aug 20169,7125424%
  3. 3 · to Aug 201711,1046123%
  4. 4 · to Aug 201812,3576324%
  5. 5 · to Aug 201912,7346523%
  6. 6 · to Aug 202012,5506724%
  7. 7 · to Aug 202113,1407024%
  8. 8 · to Aug 202214,2817022%
  9. 9 · to Aug 202312,9087023%
  10. 10 · to Aug 202412,4827322%
  11. 11 · to Aug 202513,4367121%

Year 1 starts at general availability and each year is labelled by the month it ends. Registrars with 10 or more names and the largest registrar's share are read at that month. A year with fewer than nine monthly reports is left blank.

Who sells it

May 2026

GoDaddy.com, LLC held 20.4% of .direct names in May 2026; the largest five together held 49.7%.

Shares add to 100%. From the registry's report for May 2026.

Cross-checkThe registry reported 13,048 names for Jun 2026; the zone on Oct 23, 2026 held 751 fewer. The two are counted differently and 4 months apart: a registered name that is not delegated never appears in the zone, and a zone file is read on one night, a report at a month's end.

last night, in detail

Oct 23, 2026
What moved · on Oct 23, 2026
entered the zone
+16
left it
−5
changed nameservers
24
Net
+11
Sep 16, 2026 to Oct 23, 2026 · axis starts at the data, not at zero
How the zone is used · 12,297 names
  • Listed for salemarketplace nameservers4914.0%
  • Parkedad-parking or expiry nameservers810.7%
  • In usehosting, registrar or DNS nameservers10,20883.0%
  • Not classifiednameservers we can’t name1,51712.3%

Read from each name’s nameservers on the night shown. Listed and parked are counted separately.

How we classify
A name takes the row its nameservers match on our provider list. Verification nameservers sit beside a name’s other nameservers, so they overlap the rows above: 0.5%. List 2026.09.7+psl4b673689.

Counted from the registry’s own zone file on the night of Oct 23, 2026. A zone count is not domains under management: a registered name that is not delegated never appears in the zone, and a name on hold leaves the zone while it stays registered. The two numbers will not agree, and neither is wrong.

Oct 2026: 12,276 — third-party estimate; the registry has not published that month yet.

how many names, month by month

Nov 2016 to Oct 2026

Names under management at month end, as the registry reported it. Reported to ICANN monthly. Dashed months are third-party estimates. Sunrise Jul 2014 to Sep 2014; general registration Sep 2014.

everything else